TUDOR is a Swiss-made watch brand, offering mechanical watches with sophisticated style and proven reliability. The origins of TUDOR date back to 1926, when “The TUDOR” was first registered as a brand on behalf of Rolex founder, Hans Wilsdorf. Throughout their history, TUDOR watches have been chosen by the boldest adventurers and seasoned professionals alike.
Built with reliability, quality, and a celebration of the past, whilst looking forward. A TUDOR is the obvious choice for those who are #BORNTODARE.
2025 is a standout year for TUDOR, bringing bold updates and serious performance to its most iconic collections.
From the all-new 43mm Black Bay with Master Chronometer certification, to the Pelagos Ultra built for 1000m depths, TUDOR pushes boundaries like never before. Add to that a fresh Black Bay 58 in burgundy, a refined Black Bay Pro, and the Black Bay Chrono on a new five-link bracelet—this year’s releases are all about strength, style, and innovation.
Spread the cost of your TUDOR purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!
David Beckham, a celebrated footballer, philanthropist, entrepreneur, and global style icon, perfectly embodies the TUDOR "Born to Dare" spirit.
His relentless work ethic and commitment to excellence have allowed him to break boundaries in both sports and life, continuously reinventing himself while maintaining a dedication to timeless values.
Participating in the America's Cup requires vision, innovation, and audacity. TUDOR embodies this spirit through its partnership with Alinghi Red Bull Racing, a legendary team competing under Société Nautique de Genève. Embracing a bold spirit for over a century, TUDOR continues to celebrate this through its #BornToDare campaign.