Perpetuating the aeronautical heritage of Bell & Ross and the visual signature of the “round within the square”, the BR X5 adds a new chapter to the history of the BR 05 collection.

”The BR X5 originates from the BR 05, which originates from the BR 01, which originates from the cockpit”, explains the company. This aeronautical heritage, a direct link between the past and the present, translates into the letter X, a symbol of secrecy, experimentation, and the future. With the BR X5, this avant-garde piece makes its entry into the permanent collection.


Through its design and technical characteristics, the BR X5, powered by a manufactured movement, is positioned as a superlative BR 05 and writes a new chapter in the history of Bell & Ross.

Completing the range on a high note, its design and aesthetics reflect a desire to innovate, to dare and to stand out.



Bell & Ross’ reputation is built on the legibility, water-resistance, functionality and precision of its precious timepieces. They show unique watch-making expertise while satisfying the strictest professional requirements.

It is in Switzerland, in the production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble and fine-tune each Bell & Ross timepiece. Art and craftsmanship come alive in each precise measurement and in the strict quality controls and attention given to each step of the process, however complex the mechanism.


Spread the cost of your Bell & Ross purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 4 years!