BELL & ROSS

Bell & Ross stands at the pinnacle of precision and innovation in the world of luxury watches. The brand was established in 1994 by Carlos Rosillo and Bruno Belamich, who brought together a team of watch designers and aeronautical control panel specialists with one project in mind: to create timepieces perfectly suited for professional use.
Renowned for their iconic square cases and clear readability, Bell & Ross watches meet four basic principles: legibility, functionality, reliability and precision. Bell & Ross continues to redefine the art of timekeeping, seamlessly blending heritage with cutting-edge technology to create watches that are as enduring as they are timeless.

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up to 3 years interest free credit

up to 3 years interest free credit

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Bell & Ross at Watches & Wonders 2025

Bell & Ross unveils bold new releases that blend function, form, and innovation. The BR-05 36mm introduces a sleeker, more versatile take on the urban classic, while the BR-03 Skeleton trilogy showcases expert craftsmanship in ceramic, steel, and luminous finishes – a modern take on openworked design.

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BELL & ROSS COLLECTIONS

BR-05

The BR-05 collection adopts a unique urban style with its integrated bracelet and iconic round-in-a-square design.

BR-X5

The BR-X5 adds a bold, modern twist to Bell & Ross’s iconic “circle in the square” design.

BR-03 INSTRUMENT

The BR-03, inspired by aircraft cockpits, is a steady pillar of the Bell & Ross brand.

BR-03 DIVER

One of a kind, the BR-03 Diver is the first square diving watch created by Bell & Ross.

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BELL & ROSS BESTSELLERS

BR-03 Phantom SHOP NOW
BR-X5 ice blue steel SHOP NOW
BR-03 Black Steel SHOP NOW
BR-05 chrono green steel SHOP NOW
BR-03 Diver White SHOP NOW
BR-03 Blue Steel SHOP NOW

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UP TO 3 YEARS INTEREST FREE CREDIT

Spread the cost of your Bell & Ross purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!

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STORE FINDER

Find your nearest Fraser Hart store and book an appointment with one of our specialists.

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BELL & ROSS STORES

Bell & Ross watches are available for purchase online and in select Fraser Hart stores.

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BELL & ROSS FAQs

All Bell & Ross watches are Swiss Made. Assembly and adjustments are performed by our master watchmakers in their production unit in La Chaux-de-Fonds in Switzerland.
Bell & Ross watches benefit from an international warranty which is valid for two years (BR-03 and BR-05 range) and five years for the BR-X5 range. This warranty does not cover straps, wearing of surface treatments, consequences of the watch ageing through normal use, or any damage caused by inappropriate use.
The Bell & Ross warranty is only valid upon presentation of the warranty card, duly completed and stamped by the Bell & Ross boutique or an approved Bell & Ross retailer.
The warranty shall be rendered null and void in the event of any handling or repair operations carried out by third parties other than approved Bell & Ross retailers, watchmakers, or service centres.
To benefit from the international warranty, you must take your watch and its accompanying warranty card to a Bell & Ross boutique or a point of sale approved by Bell & Ross.
To prevent any aesthetic damage to your watch and to keep it in the best possible working order, Bell & Ross' Master Watchmakers recommend that you pay attention to the following points:

• Do not expose your watch to powerful magnetic fields (loudspeakers, induction hobs, electronic equipment, etc.).
• Do not subject it to extreme variations in temperature.
• Do not expose it to very high temperatures.
• If your watch is equipped with a screw-down crown, ensure this is always screwed back down.
• After immersion in seawater, rinse the watch gently in fresh water at room temperature.
• Avoid immersing a leather strap in water.
• Have your watch serviced approximately every four years.
The water resistance of Bell & Ross watches varies from 30 to 10,000 m. It differs according to the model but will always be indicated on the back of the watch or, for diving watches, directly on the dial. The indication is given in metres, and corresponds to the limit of the pressure exerted on the watch when immersed to this depth.