TUDOR joins the new Visa Cash App RB Formula 1 Team as an official partner in 2024.

TUDOR has supported winning teams during the golden era of motorsport, establishing a long legacy of competing on the racetrack. Starting with the Tudor Watch Racing team from the late 1960’s, and all the way to the IMSA TUDOR United SportsCar Championship. In 2024, TUDOR returns to the grid once again.

Visa Cash App RB is a brand-new Formula 1 team joined by TUDOR as an official partner. The team drivers are proven race winner Daniel Ricciardo and exciting youngster Yuki Tsunoda. The striking livery and driver’s race suits feature TUDOR branding, however, the shake up on the team has happened across all departments, from management to engineering, to ensure success as it sets out on a new adventure with goal of becoming a Formula 1 front-runner.

“TUDOR has always been fueled by a daring spirit, a consistent will to do things differently,” says TUDOR CEO Eric Pirson. “And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.

“We are delighted to welcome TUDOR to our team. They have a long history in motorsport, dating back to the 60s when they first got involved in sports car racing, as well as historic racing and rallying” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “ Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”

TUDOR lives up to its moto “Born to Dare” with the new Visa Cash App RB partnership, choosing to support the team that shows promise and shares a daring ethos and a fighting spirit. Slapping the TUDOR name on a winning car is easy, choosing the right team, one which is ready to take on the challenge of racing to the front of the pack from behind, is another story. It is the TUDOR way to give it your all, rise to the challenge, and dare try something new.

TUDOR is going full throttle into Formula 1 2024 season with the Visa Cash App RB Formula One Team!