G-SHOCK

Taking Toughness to the Limit


G-SHOCK, the watch that brought the new concept of toughness to the timepiece.
It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981. The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

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The samurai sword of luxury watches: sharp, precise and expertly crafted.

Hand-assembled and finished in Yamagata, Japan.

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ICONS ARE BUILT OVER TIME

From Shepherd’s Bush to the world stage, two things have stayed consistent:
Central Cee’s relentless pursuit of greatness. And the brand on his wrist.

Time moves forward, but legacies endure.
The future belongs to those who are #BuiltDifferent.

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G-SHOCK BESTSELLERS

MASTER OF G LAND MUDMASTER SHOP NOW
MASTER OF G RANGEMAN SHOP NOW
MASTER OF G MUDMASTER SHOP NOW
ANALOG-DIGITAL 2100 Series SHOP NOW
G-STEEL GM-2100 Series SHOP NOW
CLASSIC GM-B2100 SHOP NOW
MTG-B3000 Series SHOP NOW
MRG-B2000 Series SHOP NOW

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UP TO 3 YEARS INTEREST FREE CREDIT

Spread the cost of your G-SHOCK purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!

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STORE FINDER

Find your nearest Fraser Hart store and book an appointment with one of our specialists.

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G-SHOCK STORES

G-SHOCK watches are available for purchase online and in select Fraser Hart stores.

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G-SHOCK FAQs

G-SHOCK was created by Casio in 1983, born from a mission to build the world’s toughest watch. The original concept, developed by engineer Kikuo Ibe, aimed to create a timepiece that could withstand shock, vibration, and extreme conditions. The result was the DW-5000C — the first G-SHOCK. Since then, the brand has evolved into a global icon, combining rugged durability with cutting-edge technology and bold design.
G-SHOCK watches are built for durability, performance, and style. Designed to withstand shock, impact, and water, they’re trusted by athletes, adventurers, and everyday wearers alike. With advanced features like solar power, Bluetooth connectivity, and world time, G-SHOCK offers cutting-edge function in a bold, reliable design. It’s a watch made to keep up with any lifestyle — no matter how tough the conditions.
To change the time on most G-SHOCK watches:

1. Hold the Adjust button (usually top left) for a few seconds until the watch beeps and the time digits start flashing.
2. Use the Mode button (bottom left) to cycle through settings like seconds, hours, minutes, etc.
3. Use the Forward or Reverse buttons (usually bottom right/top right) to change the values.

Once done, press Adjust again to exit the setting mode.
Note: Some models, especially digital-analog or Bluetooth-enabled watches, may have a slightly different process. Always refer to your model’s manual for exact instructions.