IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches.
Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.
At Watches and Wonders 2025, IWC Schaffhausen introduces three new Pilot’s Watch Chronographs, celebrating its partnership with Apple Original Film’s F1® THE MOVIE, set to premiere worldwide this summer. Inspired by APXGP, the fictional 11th Formula One™ team in the film, these timepieces feature design elements and color accents reflecting the team’s race cars and identity.
Combining IWC’s precision watchmaking with the thrill of motorsport, these chronographs bring performance, style, and racing heritage to the wrist.
Spread the cost of your IWC Schaffhausen purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!