The Artisan of Emotions - Since 1860


The Artisan of Emotions - Since 1860



Mille Miglia Classic Chronograph 2024

Chopard has introduced a new design for its Mille Miglia Classic Chronograph model, part of the renowned Mille Miglia collection. Featuring a 40.5 mm case crafted from Chopard’s exclusive Lucent Steel™ watch showcases a dial inspired by the iconic black and white checkered flag used at the finish line of motor races. Appropriately named ‘La Gara,’ the Italian word for race, the dial embodies the competitive spirit. A superb 'glass box' crystal enhances legibility by providing an optimal view of the dial. This model is powered by a chronograph movement with chronometer-certified precision, reflecting the competitive spirit, camaraderie, energy, dynamism, speed, and style synonymous with Italy's celebrated 1000 Miglia classic car race. Since 1988, Chopard has annually captured these attributes through the Mille Miglia collection watches.


Mille Miglia Classic Chronograph

Chopard’s Mille Miglia collection welcomes a new design with the Mille Miglia Classic Chronograph model. Featuring a 40.5 mm case, bezels, crowns and pushers made from Chopard’s exclusive Lucent Steel™, an ultra-legible dial in a selection of colours inspired by automotive bodywork, and a ‘glass box’ crystal for a magnificently retro appeal, the new Mille Miglia Classic Chronograph luxury watch looks just as elegant for evening wear as it does with a race suit.

Chopard's Innovations at Watches and Wonders 2024

At Watches and Wonders Geneva, Chopard dazzles with the latest innovations from its renowned collections, highlighting the brand's commitment to excellence and creativity.
Key introductions include the ultra-thin Alpine Eagle 41 XP TT, which marries lightweight durability with elegant design, and the L.U.C Qualité Fleurier, featuring Chopard's exclusive Lucent Steel™ and certified precision. These new creations exemplify the fusion of technical performance and aesthetic refinement Chopard is celebrated for.
Discover the elegance and precision of Chopard's newest timepieces in our detailed exploration.


Spread the cost of your Chopard purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!