PANERAI

Una Storia Leggendaria


Innovation meets legacy with Panerai. Exquisite timepieces where every collection reflects Swiss watchmaking elevated by the relentless spirit of Panerai innovation.
Founded in 1860 in Florence, Panerai initially crafted precision instruments for the Italian Navy, gaining fame for its robust, luminescent dials and iconic cushion-shaped cases. Today, Panerai continues to innovate with advanced watchmaking technology crafted in Neuchâtel, combining Italian heritage with Swiss expertise.

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Panerai At Watches & Wonders 2026

Panerai’s Watches and Wonders story this year feels grounded in first principles. Rather than chasing novelty for its own sake, the Maison looks to the foundations of the Luminor identity: bold case architecture, strong water resistance, hand-wound movements and a design language shaped by military purpose.
The result is a pair of new watches that share the same heritage-led starting point, but express it in slightly different ways. One is the more classic, immediately familiar take on vintage Luminor codes. The other gives that story a more specialist twist through a historic Destro layout. Together, they make a strong case for Panerai at its most authentic.

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Panerai Collections

Luminor

Luminor, the essence of Panerai, is a symbol of Italian design and Swiss Watch-Making. Recognizable, solid and iconic, Luminor features the patented crown-protecting device.

Submersible

Submersible, the sea spirit of Panerai, adventurous explorer natural playground. Bold design, high-tech materials, strong water resistance, with unidirectional rotating bezel.

Luminor Due

Luminor Due stands out as the most versatile collection of Panerai. Slimmer, lighter, and sleeker, Luminor Due case complements Panerai emblematic design.

Radiomir

Vintage appeal, refined details and classic elegance. A faithful homage to where it all began. Radiomir takes its name from the patented luminescent material.

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PANERAI BESTSELLERS

LUMINOR MARINA SHOP NOW
Luminor Base Logo SHOP NOW
Luminor Due Luna Rossa SHOP NOW
Luminor Quaranta SHOP NOW
luminor quaranta SHOP NOW
Luminor Base Logo SHOP NOW

PAM.GUARD

EXTEND YOUR WARRANTY UP TO 8 YEARS

Technical precision, unwavering reliability.
With your Panerai by your side, no obstacle feels too great—and it is in this tradition dependability that we invite you to join Pam.Guard, which provides added protection to your most trusted timepiece through an extended international limited warranty.
Register your timepiece, join Pam.Guard and extend your International Limited Warranty for up to 8 years.

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UP TO 3 YEARS INTEREST FREE CREDIT

Spread the cost of your Panerai purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!

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STORE FINDER

Find your nearest Fraser Hart store and book an appointment with one of our specialists.

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PANERAI STORES

Panerai watches are available for purchase online and in select Fraser Hart stores.

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PANERAI FAQs

Founded in Florence in 1860, Panerai began as a watchmaker, workshop, and school. The brand became known for creating precision instruments for the Italian Navy, including its iconic luminescent diving watches. Today, Panerai blends Italian design with Swiss watchmaking expertise, staying true to its heritage of bold innovation and marine roots.
Panerai watches combine Italian design flair with Swiss precision, offering bold, highly legible timepieces rooted in a rich history of marine innovation. Known for their distinctive style, durability, and craftsmanship, Panerai watches are built for those who value performance, heritage, and timeless character.
Panerai offers four main collections: Luminor, known for its iconic crown guard and rugged design; Radiomir, featuring a classic cushion case and vintage appeal; Submersible, built for professional diving with bold, technical features; and Luminor Due, a slimmer, more refined take on the original for versatile, everyday wear. Each collection reflects Panerai’s commitment to performance, craftsmanship, and distinctive Italian style.
To keep your Panerai watch in optimal condition, avoid extreme temperatures, strong magnetic fields, and impacts. Rinse it with fresh water after exposure to saltwater and have the water-resistance checked regularly. Clean it gently with a soft cloth, and ensure it's serviced every few years. Proper care preserves its performance, durability, and distinctive design.