Be Your Own BOSS

The 2022 campaign embodies the #BEYOUROWNBOSS spirit for all those who know exactly what they want in life and how to represent being strong, confident, and authentic. The campaign is an ode to living in the moment and how every second should be experienced with intensity and passion.


Spread the cost of your Hugo BOSS purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 4 years!