Norqain: Swiss-Made Spirit Meets Bold Independence
A New Chapter in Swiss Watchmaking
Founded in 2018 in Nidau (Biel/Bienne), Switzerland’s watchmaking heartland, Norqain is the brainchild of industry veteran Ben Küffer, backed by co-founders Ted Schneider (of Breitling lineage) and Swiss ice hockey legend Mark Streit. With family heritage embedded in the Swiss watch industry, the brand has independence, innovation, and agility at the core of its identity .
A Name that Speaks Volumes
Norqain is more than a name—it's an acronym of ideals:
- New
- Open minded
- Rebellious
- Quality Time
- Adventure
- Independent
- Niche
The logo, formed by two stylized ‘N’s resembling mountain peaks, reinforces its adventurous DNA and Swiss alpine origins.
DISCOVER
NORQAIN COLLECTIONS
Norqain's character is defined by its four main collections—Adventure, Freedom, Wild One and Independence—each offering distinct style and function while sharing the brand’s technical DNA of precision and ruggedness.
ADVENTURE
The Adventure line embodies the thrill of exploring and conquering nature’s playground – the trails, the summits and the tides. The unique NORQAIN pattern is inspired by the Swiss mountains.
FREEDOM
The Freedom collection is strongly tied to an appreciation of the great outdoors that carries across generations. The vintage-inspired design elements including the sky blue dial evoke the aesthetics of the 60s.
WILD ONE
The Wild ONE, made with our proprietary, ultra-robust, and ultra-light NORTEQ® carbon fibre material, is the ultimate high-performance sports watch, six times lighter than steel and 3.5 times lighter than titanium.
INDEPENDENCE
The Independence family is inspired by the courage it takes to do the unexpected. Designed for the explorer who feels most at home in the “my life, my way” ethos while confidently pursuing their passion.
The Human Element: Team, Philanthropy, and Ambassadors
Leadership with Legacy
At the heart of Norqain is Ben Küffer, drawing on over a decade in luxury watch marketing (Breitling), while family and mentorship reinforce its Swiss heritage—from his father's 45-year watchmaking career to the support of Ted Schneider and Jean-Claude Biver.
Athletes Embrace the Brand
Norqain doesn’t just collaborate—it partners. Stanislas Wawrinka, Roman Josi, and Tina Weirather have also invested in the brand, reinforcing its connection to sports and adventure.
Most recently, former Manchester United star Gary Neville joined Norqain’s board and invested in the brand as it expands into the UK market—bringing entrepreneurial gravitas to its growth strategy.
Social Impact
Norqain takes great pride in their support for the Butterfly Help Project. This organisation, founded by Norbu Sherpa and Andrea Sherpa-Zimmermann of Wild Yak Expeditions, is dedicated to providing assistance to families of sherpas who have tragically lost their lives in the Himalayan mountains, ensuring their children have access to education.
As a testament to our commitment, ten percent of the proceeds from NEVEREST sales are donated to this foundation.
In the World Today
From near-obscurity in 2018 to global visibility within just a few years, Norqain has cultivated a passionate community of collectors—already leading independent watchmaker growth. It is now sold through major retailers and is experiencing exponential demand.
The Freedom 60 Chrono “Enjoy Life” is a recent media darling—dubbed "watch of the summer" by Mark Wahlberg after spotting it on Stan Wawrinka at the U.S. Open—prompting waitlists around the world.
Norqain represents a fresh chapter in modern watchmaking—one where independence, authenticity, and craftsmanship meet adventurous spirit. For watch lovers eager to embrace something beyond the mainstream, Norqain’s blend of technical excellence, design depth, and personal storytelling offers an irresistible proposition.
