The Diverse World of Jewellery Metal Types: A Comprehensive Guide

The Diverse World of Jewellery Metal Types: A Comprehensive Guide


Platinum, known for its rareness and purity, holds a special place in the realm of jewellery metals. Its naturally white hue provides a timeless elegance, making it a preferred choice for engagement rings, wedding bands, and high-end jewellery pieces. One of the stand out features of platinum is its durability; it is highly resistant to tarnish, corrosion, and discoloration, ensuring longevity and enduring beauty.

Despite its robustness, platinum is not impervious to scratches, although they tend to be shallower compared to other metals. Routine care involves gentle cleaning with mild soapy water and periodic professional polishing to maintain its lustrous shine. The hypoallergenic nature of platinum makes it suitable for individuals with sensitive skin, adding to its appeal. We’re happy to offer polishing free of charge in our stores each year after purchase.


Yellow gold, cherished for its warm and classic allure, has been a staple in jewellery making for centuries. Its radiant hue emanates a sense of luxury and sophistication, making it a popular choice for traditional and contemporary designs alike. The purity of yellow gold is measured in carats, with 24 carat gold being the purest form.

While yellow gold is relatively malleable, making it conducive to intricate designs, it may require occasional polishing to retain its sheen. The timeless appeal of yellow gold, coupled with its versatility and enduring value, continues to captivate jewellery enthusiasts across generations. In recent times, yellow gold has had a resurgence in popularity for wedding bands and engagement rings, likely due to how timeless it is.


Silver, renowned for its luminous shine and affordability, has long been cherished in jewellery crafting. It’s cool, white hue complements a variety of gemstones and designs, offering a versatile canvas for artistic expression. Sterling silver, composed of 92.5% silver and 7.5% alloy, strikes a balance between purity and durability, ensuring longevity while maintaining affordability.

One of the considerations with silver jewellery is its susceptibility to tarnishing, a natural reaction to exposure to air and moisture. Regular cleaning with a soft cloth and specialized silver polish can help restore its brilliance. Silver's affordability and chic appeal make it a popular choice for everyday wear and fashion-forward designs. Silver is a less popular choice for engagements and wedding bands, but a very popular choice for everyday wear.


White gold, prized for its contemporary elegance and versatility, has gained prominence in modern jewellery design. Created by alloying yellow gold with white metals such as nickel, palladium, or platinum, white gold exhibits a lustrous white finish reminiscent of platinum at a more accessible price point.

White gold jewellery is often coated with rhodium, a precious metal, to enhance its brightness and durability. While this plating offers additional protection against scratches and tarnishing, it may require periodic reapplication to maintain its pristine appearance, something we’re happy to do for our customers in our workshop when needed. The allure of white gold lies in its ability to exude sophistication while seamlessly complementing a spectrum of gemstones and design aesthetics.


The decision to opt for a specific metal type in jewellery often hinges on a multitude of factors, including personal preference, budget, design aesthetics, and lifestyle considerations. Some individuals gravitate towards the timeless elegance of platinum, valuing its rarity and durability, while others may prefer the warm glow of yellow gold or the contemporary allure of white gold. Additionally, cultural traditions, symbolism, and fashion trends play pivotal roles in shaping metal preferences.



Trends may ebb and flow, influenced by evolving fashion sensibilities, celebrity endorsements, and market dynamics. While platinum has historically been associated with luxury and exclusivity, white gold has emerged as a popular alternative, offering comparable aesthetics at a more accessible price point. However, the timeless appeal of yellow gold and the enduring charm of silver continue to resonate with diverse demographics, ensuring their enduring relevance in the ever-evolving landscape of jewellery design.



Whether it's the timeless elegance of platinum, the warm glow of yellow gold, the chic appeal of white gold, or the luminous shine of silver, each metal type offers a unique canvas for expression and personal style. By understanding the characteristics, benefits, and maintenance requirements of various metal types, jewellery enthusiasts or those looking for a special purchase can make informed decisions that resonate with their preferences and lifestyle, ensuring that their cherished pieces continue to sparkle for generations to come. Our expert teams are on hand to help you make the perfect choice for you, or that special person you’re purchasing for.