Seiko Prospex 60th Anniversary diver's watch with blue bezel on ocean wave background, celebrating Seiko’s dive watch legacy

Seiko

Established in 1881 as a watch and clock repair shop in Tokyo with a purpose to pursue watchmaking excellence, Seiko has grown into a global timekeeping presence.
Renowned for its precision timekeeping and innovative technology, Seiko has developed a reputation for quality and reliability and has produced a wider range of watches including quartz, mechanical and solar-powered models.
Seiko range offers options suitable for a wide spectrum of audiences, appropriate for everyday wear, sports and outdoor activities as well as formal occasions.

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CLICK & COLLECT IN ALL 23 UK STORES

CLICK & COLLECT IN ALL 23 UK STORES

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Seiko Presage ladies’ watch with light blue dial and stainless steel bracelet, automatic 3-day power reserve LADIES WATCHES
Seiko 5 Sports GMT automatic watch with green and black bezel, jubilee bracelet and 24-hour time display MEN'S WATCHES
Seiko Prospex GMT diver’s watch with white dial, blue bezel and red GMT hand, water resistant to 300m NEW IN
Seiko Presage ladies’ watch with ice-blue textured dial and applied hour markers on a silver stainless steel bracelet SHOP ALL

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Datsun 240Z x Prospex Speedtimer: A Tribute to 1970s Icons

Launched in 1969, the Datsun 240Z became a worldwide hit, especially in Japan and North America. With the aim of demonstrating its high performance as a sports car, the Datsun 240Z began to participate in world rally competitions. Seiko, sharing Datsun’s spirit for taking on challenges, supported the Datsun 240Z in motorsports activities in the early 1970s. In 1971, adorned with the Seiko logo, the Datsun 240Z with No. 11 on its side conquered harsh terrain as it raced 6,200 kilometres to overall victory in the East-African Safari Rally, widely regarded as one of the toughest races in the world.

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SEIKO COLLECTIONS

Seiko Prospex 1965 Diver’s Re-Creation watch with black dial, automatic 3-day movement and 300m water resistance 1965 Diver

The First Diver’s Watch – An Icon of Trust. Carrying the legacy of Japan’s first diver’s watch, born in 1965, into the modern era. A compact and refined design.

Close-up of Seiko Prospex GMT diver’s watch with white dial, blue rotating bezel and red GMT hand 1968 Diver

Symbolizing the Spirit of Challenge. A premium diver’s watch that has evolved, inheriting the legacy of Seiko Divers proven in extreme environments.

Seiko Prospex Alpinist GMT watch with silver dial, 3-day automatic movement and compass bezel ALPINIST

A Refined Design with Timeless Appeal. Rooted in Seiko’s first sports watch, the 1959 Laurel Alpinist, this timepiece is cherished worldwide, from the mountains to the city.

Seiko Presage Classic Series watch with textured champagne dial and automatic 3-day power reserve Classic Series

With the Classic Series, Presage draws from colours, materials, and textures of traditional Japanese crafts to express the soft and gentle side of Japanese design.

Seiko Presage Cocktail Time watch with emerald green sunburst dial, power reserve indicator and leather strap Cocktail Time

The Cocktail Time features vibrant, glossy dials reminiscent of colourful cocktails. Slim, shining markers, evoking the stem of a cocktail glass.

Seiko Prospex Speedtimer chronograph with yellow dial, Pepsi bezel and three subdials for precise timekeeping Speedtimer

An Instrument of Meticulous Structural Beauty. Inheriting a passion for time measurement, from Japan’s first chronograph in 1964 and one of the first automatic chronograph in 1969.

King Seiko automatic watch with vibrant purple dial, gold accents and stainless steel bracelet KING SEIKO

Born in 1961, King Seiko helped lead the advancement of high-grade mechanical watchmaking in Japan. Revived in 2022, eliciting widespread interest from watch enthusiasts worldwide.

Seiko Astron GPS Solar watch with light blue dial and satellite timekeeping technology ASTRON

The world’s first GPS solar watch. By connecting to the GPS network, the Astron adjusts at the touch of a button to your time zone and, never needing a battery change by taking energy from light alone.

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SEIKO BESTSELLERS

Prospex 'Pogue' 1969 Re-interpretation SHOP NOW
Prospex Speedtimer Solar SHOP NOW
5 Sports SKX GMT Bi-Colour SHOP NOW
Presage Cocktail Time "Blue Moon" SHOP NOW
100th Anniversary 1965 Heritage Diver's SHOP NOW
Prospex "Alpinist" SHOP NOW
Seiko Prospex diver’s watches in blue, black, and brown dials submerged underwater, showcasing water resistance and durability

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UP TO 3 YEARS INTEREST FREE CREDIT

Spread the cost of your Seiko purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!

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STORE FINDER

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Seiko Presage automatic watch with textured grey dial worn on wrist, stainless steel bracelet and date window SEIKO STORES

Seiko watches are available for purchase online and in select Fraser Hart stores.

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SEIKO FAQs

The story of Seiko began in 1881, when a 21 year old entrepreneur, Kintaro Hattori, opened a shop selling and repairing watches and clocks in central Tokyo. Just eleven years later, in 1892, he established the 'Seikosha' factory. Today, the Japanese-based company now known as Seiko Watch Corporation (SWC) has grown and diversified over the years, but remains best known for its world-leading brands and in-house manufacturing, responsible for many ‘firsts’ in the watch industry.
SWC is the only manufacturer with every watchmaking technology including Quartz, Kinetic, Mechanical, Spring Drive, Solar and GPS Solar. Seiko Watch Corporation’s expertise in fusing intricate watchmaking skill with elegant design results in the creation of some of the world’s most innovative and desirable timepieces across a wide range of price-points.
Seiko watches combine Japanese craftsmanship, innovative technology, and exceptional value. From entry-level models to high-end timepieces, Seiko offers reliable performance, timeless design, and a rich heritage trusted by watch enthusiasts worldwide.
Seiko offers a diverse range of watch collections that cater to different lifestyles and preferences.
Prospex is designed for sports and adventure enthusiasts. Designed for sports lovers and adventure seekers in the water, in the sky or on land. Since launching Japan’s first diver’s watch in 1965, Seiko’s innovative watchmaking has changed global dive watch standards.
Presage combines a Japanese aesthetic sense with traditional craftsmanship in a mechanical timepiece collection designed for reliability, quality and long-lasting performance. Often incorporating artisanal techniques such as enamel or porcelain dials, offering refined aesthetics with mechanical precision.
Astron is Seiko’s cutting-edge collection that pioneered the world’s first GPS solar watch. The Astron collection adjusts at the touch of a button to your time zone and, powered by energy from light alone, never needs a battery change.