IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches.
Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.
IWC Schaffhausen returns to Watches and Wonders 2026 with a clear focus on refinement, wearability and heritage.
This year marks 20 years of its collaboration with Antoine de Saint-Exupéry, celebrated through a collection of Pilot’s Watches inspired by The Little Prince.
Rather than introducing a completely new direction, IWC builds on a design that is already well established.
The result is a range of watches that feel familiar but more considered, with improved proportions, strong legibility and practical features that suit everyday wear.
Spread the cost of your IWC Schaffhausen purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!