TAG Heuer Formula 1

Back in 1986, following the acquisition of Heuer by Techniques d'Avant Garde, all eyes were on the first timepiece the new partnership would release. The TAG Heuer Formula 1 did not disappoint. Inspired by the success of the Swatch watch and in a response to the ongoing quartz crisis, this was the first analogue Heuer series to be quartz-only. The Formula 1 was at a higher price-point than the Swatch but it followed a similar formula: bright-coloured synthetic cases and low-cost movements. All with the goal of luring buyers back to Swiss watches. Over the years, the F1 has evolved to reflect changes in the market. The biggest remodel came after a four-year hiatus, when the Formula 1 fell out of favour and was discontinued. Upon its relaunch in 2007, it came back strong with upgraded materials, such as a titanium-carbide coated steel bezel. Today, the F1 has evolved further with fine-brushed steel cases, sapphire crystal and ebony dials, increasing its price tag in the process.

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TAG Heuer Formula 1 men's black dial stainless steel bracelet watch TAG Heuer Formula 1 men's black dial stainless steel bracelet watch
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TAG Heuer Formula 1 chronograph ceramic and Stainless Steel bracelet watch TAG Heuer Formula 1 chronograph ceramic and Stainless Steel bracelet watch
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TAG Heuer Formula 1 men's chronograph black strap watch TAG Heuer Formula 1 men's chronograph black strap watch
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£1,650.00
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TAG Heuer Formula 1 Mens 43mm Black Dial Steel Bracelet Watch TAG Heuer Formula 1 Mens 43mm Black Dial Steel Bracelet Watch
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£1,950.00
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TAG Heuer Formula 1 Chronograph Black Dial Steel Bracelet Watch TAG Heuer Formula 1 Chronograph Black Dial Steel Bracelet Watch
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TAG Heuer Formula 1 Chronograph Men's Blue Dial Stainless Steel Watch TAG Heuer Formula 1 Chronograph Men's Blue Dial Stainless Steel Watch
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TAG Heuer Formula 1 Blue Dial Blue Bezel Steel Case Bracelet Watch TAG Heuer Formula 1 Blue Dial Blue Bezel Steel Case Bracelet Watch
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TAG Heuer F1 Blue Dial Steel Bracelet Men's Watch TAG Heuer F1 Blue Dial Steel Bracelet Men's Watch
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£1,500.00
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TAG Heuer Formula 1 Automatic men's stainless steel watch TAG Heuer Formula 1 Automatic men's stainless steel watch
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£2,150.00
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TAG Heuer Formula 1 men's black strap watch TAG Heuer Formula 1 men's black strap watch
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£1,300.00
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TAG Heuer Formula 1 Mens Steel And Black Ceramic Watch TAG Heuer Formula 1 Mens Steel And Black Ceramic Watch
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£3,600.00
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TAG Heuer F1 Tachymetre Blue Dial Steel Bracelet Men's Watch TAG Heuer F1 Tachymetre Blue Dial Steel Bracelet Men's Watch
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£1,800.00
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TAG Heuer F1 Black Alarm Dial With Date Stainless Steel Bracelet TAG Heuer F1 Black Alarm Dial With Date Stainless Steel Bracelet
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TAG Heuer Formula 1

Inspired by motor-racing and designed for those who live life at full speed

TAG Heuer has a long history of producing watches for motorsports, giving the Formula 1 collection a unique heritage and identity. Renowned for sporty and bold designs, Formula 1 watches often feature racing-inspired details such as tachymeter bezels, chronograph sub-dials, and bold colour accents. The models in the TAG Heuer Formula 1 collection are no exception to high accuracy, reliability, and durability standards TAG Heuer is known for. The TAG Heuer F1 models often feature quartz movements which provide accurate timekeeping and require minimal maintenance and are made with robust materials such as stainless steel and scratch-resistant sapphire crystal. Over time, the TAG Heuer Formula 1 has been an excellent canvas for play and experimentation, reflected in a number of special editions, including Red Bull and Senna models.

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