Bulova: Built on Bold Ideas
From a small Lower Manhattan atelier in 1875 to a name worn from city streets to the ocean’s edge, Bulova has always pushed time forward. Joseph Bulova set the pace with precision manufacturing and later, headline-making innovations like Accutron’s tuning-fork technology — an accuracy breakthrough that reshaped modern watchmaking. The brand’s spirit shows up everywhere from lunar missions to reissued military divers: design with purpose, precision with personality.
Marine Star: Built for Water, Styled for the Weekend
Marine Star is Bulova at its sportiest — confident cases, legible dials, and practical water resistance across the range. Many models feature luminous markers, screw-down crowns, and durable silicone or steel straps for everyday adventure. The Series A automatics add open-aperture dials and solid build quality, bridging tool-watch practicality and easygoing style. A capable companion for sea days and city nights.
Classic Collection: Tailored and Timeless
If Marine Star is weekend energy, Bulova Classic is your weekday uniform — clean lines, vintage cues, and refined details like exhibition casebacks and discreet dial textures. The range spans minimalist three-hand designs to elegant automatics, each made to sit neatly under a cuff and stay sharp for years. It’s quiet luxury you never have to think about.
Maquina: Industrial Edge, Mechanical Heart
Maquina leans into bold geometry and open-worked dials that show off its automatic movement. Strong case profiles, sapphire crystals, and a modern, engineered aesthetic make it a true statement piece. Designed for those who want their watch to look as technical as it feels, Maquina brings power and precision together in one bold package.
MIL-SHIPS-W-2181: A Prototype Reborn
In the 1950s, Bulova built a dive-watch prototype for the U.S. Navy. Today’s Archive reissue brings that story back with purpose-driven details: a mechanical movement, domed sapphire crystal, locking elapsed-time bezel, and the distinctive moisture indicator on the dial. With 200-metre water resistance and a “Master Diver” helmet etched caseback, it’s heritage made wearable.
Why Bulova Now
Across its collections, Bulova balances authenticity and accessibility — New York roots, serious watchmaking expertise, and designs that move easily between suits, denim, and dive days. Whether you’re drawn to the go-anywhere spirit of the Marine Star, the polish of the Classic, the industrial confidence of Maquina, or the history of the MIL-SHIPS, you’re choosing more than a watch. You’re choosing a legacy that keeps perfect time.