Citizen, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence.
The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.
Citizen’s purpose started with a simple, yet revolutionary, challenge to themselves: To think about power differently. That’s why in 1976 they invented Eco-Drive Technology — To harness the power of light, any light, in a new way. This technology can generate power from any natural or artificial light source, even in dim light to keep watches running without ever needing to replace the battery.
Spread the cost of your Citizen purchase with our Interest FREE Credit available in-store and online (Click & Collect included). Designed to make those bigger purchases more affordable, the IFC finance is applicable to fully priced items of £500 and more and allows payment terms of up to 3 years!