What are the most luxurious watch brands?

Breitling has a very special place among luxury watch brands, a pioneer of Swiss-made technical watches, mainly chronographs. Combining quality Italian design and Swiss watchmaking, Gucci watches are also desired by lovers of luxurious timekeeping styles worldwide. Longines, renowned for its devotion to sport, OMEGA, makers of premium Swiss-made men’s and ladies’ watches since 1848, and TAG Heuer, a legend in luxury watchmaking, are also among the best luxury watch brands.

Which luxury watches are best for investing?

Each brand has its own unique story and heritage within the watch-making industry. As with any luxury purchase, your budget for investing in a watch will always be a key consideration but do focus on choosing a timepiece that you truly love. Read our guide on the best investment watches here.

Why are luxury watches worth it?

Luxury watch brands invest heavily in technology and development to offer the most innovative and cutting-edge of timepieces – in terms of design, functionality and performance. Luxury watches are fitted with precision Swiss-made movements; many will have a painstakingly crafted automatic mechanical movement which comes at a higher price than your everyday quartz movement. Overall, luxury watches are literally designed to last a lifetime. Unlike fashion watches, they tend to have timeless yet unique aesthetics that withstand fleeting trends. You can wear a luxury watch forever and it will never look outdated.