Formula 1

In 1986, following the acquisition of Heuer by Techniques d’Avant Garde, all eyes were on the first timepiece the new partnership would release. The TAG Heuer Formula 1 did not disappoint. Inspired by the success of the Swatch watch and in a response to the ongoing quartz crisis, this was the first analogue Heuer series to be quartz-only. The Formula 1 continued to evolve, now featuring fine-brushed steel cases, sapphire crystal and ebony dials.

New

Add to Wish List
TAG Heuer Formula 1 Quartz 43mm Orange Black Steel Case Fabric Watch
£1,200.00
Add to Wish List
TAG Heuer Formula 1 Mens Steel Watch
£1,650.00
Add to Wish List
TAG Heuer Formula 1 chronograph black dial steel bracelet watch
£1,300.00
Add to Wish List
TAG Heuer Formula 1 men's black dial stainless steel bracelet watch
£1,100.00
Add to Wish List
TAG Heuer Formula 1 Chronograph men's blue dial stainless steel watch
£1,350.00
Add to Wish List
TAG Heuer Formula 1 Men's Blue Dial and Bezel Stainless Steel Watch
£1,150.00
Add to Wish List
TAG Heuer Formula 1 43mm Automatic Anthricite Steel Ceramic Case Watch
£1,850.00
Add to Wish List
TAG Heuer Formula 1 White Dial 32mm Ladies Watch
£1,550.00
Add to Wish List
TAG Heuer Formula 1 Automatic Men's Stainless Steel Watch
£1,550.00
Add to Wish List
TAG Heuer Formula 1 men's black dial stainless steel bracelet watch
£1,150.00
Add to Wish List
TAG Heuer Formula 1 men's black strap watch
£1,000.00
Add to Wish List
TAG Heuer Formula 1 Men's Blue Dial Two-Tone Bracelet Watch
£1,750.00
Add to Wish List
TAG Heuer Formula 1 men's chronograph black ceramic and Stainless Steel bracelet watch
£1,850.00
Add to Wish List
TAG Heuer Formula 1 Men's Chronograph Black Strap Watch
£1,200.00
Add to Wish List
TAG Heuer F1 Gulf Chrono 43mm Men's Watch
£1,400.00
Add to Wish List
TAG Heuer F1 Tachymetre Black Dial Steel Bracelet Men's Watch
£1,350.00
Add to Wish List
TAG Heuer Formula 1 43mm Senna Gray Yellow Detail Steel Case Watch
£1,850.00
Free Watch Winder

Add to Wish List
TAG Heuer Formula 1 43mm Senna Gray Yellow Detail Steel Case Watch
£2,700.00
Add to Wish List
Tag F1 Black Alarm Dial With Date Stainless Steel Bracelet
£1,250.00
Add to Wish List
TAG Heuer Formula 1 32mm White White Ceramic/Steel Case Bracelet Watch
£1,200.00

TAG Heuer Formula 1

The Formula 1 was at a higher price-point than the Swatch but it followed a similar formula: bright-coloured synthetic cases and low-cost movements. All with the goal of luring buyers back to Swiss watches. Over the years, the F1 has evolved to reflect changes in the market. The biggest remodel came after a four-year hiatus, when the Formula 1 fell out of favour and was discontinued. Upon its relaunch in 2007, it came back strong with upgraded materials, such as a titanium-carbide coated steel bezel. Today, the F1 has evolved further with fine-brushed steel cases, sapphire crystal and ebony dials, increasing its price tag in the process.

Formula 1 Talking Points

Reflecting impeccable attention to detail on the motorsport motif, racing stripes can be found on some models such as Formula 1 Chronograph Calibre 16. To ensure reliability - particularly on the track - the Formula 1 features an ‘easy grip’ screw-in crown and a double safety clasp to prevent any accidental opening. Despite being designed for the dry land of the track, the Formula 1 is water-resistant up to 200 metres. Legibility is at an all-time high thanks both to the Formula 1’s large standout dial design and its luminous hands and indices, aiding time-telling in all lights. TAG Heuer Formula 1 Lady brings a feminine touch to the collection with ceramic and gold accents and some models adorned with diamonds.