In 1986, following the acquisition of Heuer by Techniques d’Avant Garde, all eyes were on the first timepiece the new partnership would release. The TAG Heuer Formula 1 did not disappoint. Inspired by the success of the Swatch watch and in a response to the ongoing quartz crisis, this was the first analogue Heuer series to be quartz-only. The Formula 1 continued to evolve, now featuring fine-brushed steel cases, sapphire crystal and ebony dials.
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