Explore the Longines collections
Longines: Elegance, tradition and performance. Fraser Hart have an extensive selection of luxury Swiss timepieces from the Longines collections featuring both Ladies and Men’s watches.
Longines is a Swiss watchmaker that’s been making prestige timepieces for just shy of two centuries. The brand has been closely associated with sporting elegance since its inception and enjoys a distinguished reputation as timekeeper at many high-profile sports events like the French Open, the Commonwealth Games, the Formula One World Championship, and the Breeders’ Cup. In the pioneering days of manned flight, Longines designed a watch with Charles Lindbergh, the first man to fly solo across the Atlantic in 1927.
Aviation remains a strong influence on the brand’s styling to this day. With the motto “Elegance is an attitude”, Longines has recruited a rollcall of famous athletes and actors – Andre Agassi, Harry Connick Jr, Stefanie Graf, Kate Winslet and Eddie Peng to name but a few – as its Ambassadors of Elegance. This premier brand is among the more affordable Swiss luxury watchmakers because unlike others, it doesn’t use costly in-house movements. If you opt for Longines, you can own a genuine high-end Swiss watch for a fraction of what you might expect to pay.
Elegance Is An Attitude
Based in the Swiss town of Saint-Imier since 1832, Longines celebrated its 185th anniversary in 2017. With a devotion to tradition, elegance and commitment to the sporting world the famous Swiss Watchmaker has led to sponsoring some of the most prestigious sporting events in the world including: Royal Ascot, The Dubai World Cup, The Longines Royal International Horse Show and the Prix de Diane Longines. The brand known by its winged hourglass logo now has outlets in over 130 countries.
The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece. An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out.
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|Brand||CEO||Founded||Founded Location||Country||Headquarters||Parent Organisation||Founders||Warranty|
|Longines||Walter Von Kanel (1988–)||1832||St-Imier||Switzerland||St-Imier, Switzerland||The Swatch Group||Auguste Agassiz||2 Years|
History of Longines watches
Founded in 1832, Longines gained an early reputation for quality and precision as official timekeeper for horse racing and show-jumping events. This association with the sporting world has grown over the years to encompass tennis, gymnastics, skiing, archery and other sports. Longines’ combination of top-flight technical skills, design ingenuity and business acumen led it to flourish through the early 1900s, with its designs regularly winning prizes at the great World Fairs. In the 1920s, Longines engineers designed aeronautics and navigational instruments for the adventurers pushing new frontiers. 1931 saw the launch of the ultimate aviator’s tool, the Lindbergh Hour Angle watch, which is still produced to this day.
Decades of pioneering research into quartz led to a series of award-winning thin-calibre watches (forerunners of La Grande Classique, an enduringly popular collection) and the Very High Precision calibre used in the Conquest collection. With the renewed popularity of mechanical movements this century, Longines shifted its focus back to more traditional watches, bringing out a number of state-of-the-art chronographs. This brand features ladies’ watches prominently in its collections.
If you buy a Longines watch, you’re investing in a timepiece crafted by some of the best artisans in the world. All Longines watches are made in Switzerland, the epicentre of fine watchmaking for nearly four centuries.
Certificate of Authenticity
Longines has recorded the serial number of every one of its watches since 1867. On request, the company can provide a Certificate of Authenticity and an “Extract from the Archives” giving information about any timepiece it has ever made.
Price & Quality
Because Longines uses watch movements supplied by Swiss calibre-makers ETA (whose history dates back to 1856), its timepieces hit the sweet spot between the quality you expect from Switzerland, and a price you can afford.
Be careful not to bang the crystal against anything hard, and avoid magnets as these damage the movement.
Keep your watch away from chemicals, including perfume.
If your watch isn’t water-resistant, it’s best to avoid even small splashes – especially if it has a leather strap.
Clean it every few months, wiping the case and bezel with a damp cloth and liquid soap, and brushing with a soft brush to loosen any dirt. Make sure to get your watch serviced every two to three years to catch any issues early.