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TAG Heuer

TAG Heuer has been a Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules; harnessing mental fortitude to overcome technology restraints to create daring watches and chronographs.

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don’t crack under pressure

Long-lasting partnerships with motor racing teams and charismatic ambassadors drive Tag Heuer to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The amazing people and champions who belong to its dream team, reflect the TAG Heuer core values of teamwork, mental strength, courage and ambition. The TAG Heuer slogan #DontCrackUnderPressure is far more than a claim, it is a promise.

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tag heuer connected

Long-lasting partnerships with motor racing teams and charismatic ambassadors drive Tag Heuer to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions.